August 1, 2024 by Mike Fazio
There comes a time in every revenue leader’s career when they look at their budget and ask, “How the !#$ are we spending that much on our tech stack??”
And, well, that's not fun. So, let's figure out how we can bring some strategy into our revenue technology stack and avoid being blindsided by less-than-useful spending.
July 8, 2024 by Mike Fazio
The other day I was helping someone build a workflow that required some external scripting and an API to bend an email tool to our will, and it reminded me of the importance of point solutions in our martech stacks.