Let’s Be Honest About Marketing, Episode 6: Working Closely with Your Exec Team, Up-leveling Yourself, and Hiring Well

Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the how and why we need to hire well.