Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreach channels.

Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities. 

B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity.

There comes a time in every revenue leader’s career when they look at their budget and ask, “How the !#$ are we spending that much on our tech stack??” And, well, that's not fun. So, let's figure out how we can bring some strategy into our revenue technology stack and avoid being blindsided by less-than-useful spending.

Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving revenue.

Marketing leaders, let’s be honest, you’ve realized that you need to hire a marketing operations professional but you kinda dread the idea of going through that process. I don't have all the answers, but here are a few things I'd look for.

Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue.

The other day I was helping someone build a workflow that required some external scripting and an API to bend an email tool to our will, and it reminded me of the importance of point solutions in our martech stacks.