August 21, 2024 by Mike Fazio
Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.
August 8, 2024 by Mike Fazio
B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity.
August 1, 2024 by Mike Fazio
There comes a time in every revenue leader’s career when they look at their budget and ask, “How the !#$ are we spending that much on our tech stack??”
And, well, that's not fun. So, let's figure out how we can bring some strategy into our revenue technology stack and avoid being blindsided by less-than-useful spending.
July 20, 2024 by Mike Fazio
Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving revenue.